Creating successful site content is no longer about traditional SEO methods. Gone are the days of keyword-stuffing, and good quality content is taking over. Making your online content successful is simple if you follow these easy steps.
SEO is a vast area, with many directions and areas. The intention, however, is always to achieve the most visitors to a website. This is easily done if you follow these six steps:
Rule #1: Choose quality over quantity
In the online world, we often forget the old adage of ‘less is more’, as ‘more’ is exactly what we are in search of: more hits, more shares, more links. We therefore assume that the more keyword dense (and page dense) our site, the better its search engine visibility. However, this is not always the case. Google’s Panda update advised website owners to remove duplicate, similar or irrelevant content. It is far more effective is to limit less important content to fewer pages, and even go so far as to delete poor quality content from the site altogether.
Rule #2 – Vary your language
The idea of repeatedly using the exact same keyword over and over again is both unnatural and outdated. Our everyday language is varied, so why should our pages be any different? Switch between different varieties of the keyword instead. Not only will the language appear more natural, you’ll avoid being accused of keyword stuffing, or having the kind of over-optimised page that doesn’t work for Google.
Rule #3 – Captivate, don’t calculate
While there’s nothing wrong with a certain amount of scaling or automating in creating web content, it is important to keep in mind that there is no magical formula for SEO copywriting. Any formulaic approach, such as attempting to calculate the optimal level of keyword density, will only lead to laboured, unnatural copy that impresses no one. Instead, focus on creating high quality, captivating content for your audience.
Rule #4 – Do not underestimate the impact of a clever headline
A clever headline which captures the audience’s attention will lead to more clicks, more shares and more traffic than a dull, generic headline will, no matter how good the SEO.
However, it is important to strike the right balance between clever (smart, captivating and containing at least one topic keyword) and ‘too clever’ – vague, un-engaging and potentially off-putting. Check out Copyblogger for some ideas.
Rule # 5 – Don’t focus on the word count
Write only the required amount of content. Once again, it is all about striking the correct balance – your post should be long enough to fully inform and engage the reader, but not so long that it becomes boring. Remember, whatever the length of your post, quality is your foremost priority.
Rule #6 – Don’t scrimp on writer’s fees
While you could save money by going for low quality content that costs less, in the long run, this will do more harm to your website than good. As with many of the rules above, always choose quality over quantity.
KPI are a team of designated SEO experts, providing all manner of SEO, PPC, social media and link building services. Their team of copywriters will ensure your website content remains up-to-date, captivating and search engine friendly.
SEO by KPI
kieraflet 
nice information!